Wercker is a continuous delivery platform that helps developers reduce risk and eliminate waste by testing and deploying their code often.

Interview with Micha Hernandez van Leuffen, Founder and CEO at wercker

Micha Hernandez van LeuffenTell us about yourself and your involvement with the company, how did you get there?

My name is Micha Hernandez van Leuffen and I’m the founder and CEO of wercker. I have studied in San Francisco and as such have accumulated a lot of friends in the Bay Area and the startup community over time. I also spend a significant amount of time in the Bay Area; initially to keep in touch with my friends and the community here, and now even more so due to wercker.

What does your company do and in what sectors do you work?

werckerWercker is a continuous development platform that helps developers build, test and deploy their applications with ease. Think of us as a pipeline that sits in between version control systems such as GitHub and cloud providers like Amazon and Heroku. Our product is as such aimed at developers
worldwide, a group of people that is becoming increasingly large.

Can you tell me more about the technology behind the product?

Wercker leverages modern technology such as golang, the statically typed programming language that came out of Google and MongoDB for backend storage. We also use nodejs and our infrastructure is running on CoreOS on top of Amazon Web Services. In short, a modern-day cloud infrastructure.

What have you encountered here in the US that is different from your experiences in the Netherlands?

In my opinion I believe that in the Netherlands we are very low-key in presenting our ideas. Whereas in the U.S. and especially in the Bay Area you have to present and pitch your ideas with a lot of energy and enthusiasm and explain how you are going to conquer the world.

At the same time, the ecosystem in the Bay Area is one-of-a-kind, it’s the epicentre of technology and startups. The startup community is getting much better in Netherlands and we have some exciting technology companies, but its nowhere as massive as in the Bay Area.

What makes you a Dutch entrepreneur? What do you bring from the Netherlands?

The Dutch are well known for their design skills and sense for aesthetics, so we’re bringing some Dutch Design perspective to the Bay Area.

Why are you based here in the Bay Area? What are the advantages of being in Silicon Valley?

As we’re building a product for developers it makes a lot of sense to have a presence in the very place that has the most influential developers present.

What are your biggest accomplishments?

We’ve now raised two rounds of funding, which is quite an accomplishment for a European company.

Why do you think your product is so successful here?

We help developers be more productive so that they can focus on the things that they are actually building.

What are your ambitions for your company?

We want to make wercker into the platform and toolset that every developer on the planet uses for the development of their applications.

What is the best advice you can give to Dutch startups considering coming to the US?

Build out your network first; people are very approachable here but thinking you can just come out here and raise money on your two-week visit is very naive. Start with the relationships first.

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